What are some good email marketing tools for small businesses?
Last Updated: 27.06.2025 12:06
Features: Determine what features are essential to your email marketing strategy. Will you need automation, segmentation, A/B testing, landing pages, or e-commerce integration?
Deliverability: Research the platform's reputation for email deliverability. A good deliverability rate ensures your emails reach your subscribers' inboxes.
Scalability: Consider a platform that can grow with your business as your needs evolve.
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Automation: Includes automation features to save time and create workflows.
For all in one platform: GoHighlevel is a great option but has a steep learning curve.
Good deliverability: Known for good deliverability rates.
Affordable pricing: Generally offers competitive pricing, especially for transactional emails.
All-in-one platform: Offers email marketing, autoresponders, landing pages, webinars, and more in one place.
.Automation: Offers basic automation features for welcome emails, follow-ups, and more.
User-friendly: Known for its intuitive interface, making it easy for beginners to create and send emails.
Complexity: Due to the wide range of features, this platform has a significant learning curve.
Automation: More advanced automation features than Mailchimp, including a visual workflow builder.
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Pros:
Cons:
For beginners and those on a budget: Mailchimp's free plan is a great starting point.
For creators and bloggers: ConvertKit is designed with creators in mind and has a good range of features.
A/B testing: Allows you to test different email versions to optimize your results.
GoHighLevel:
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Cons:
Segmentation: Powerful segmentation options for targeting your audience.
Pros:
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Free plan: does not offer a free plan
SMS Marketing: Great for SMS marketing.
Tagging & Segmentation: Excellent options for segmenting your audience based on their behavior.
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Good deliverability: Known for good deliverability rates.
Integrations: Integrates with many popular apps and services.
ActiveCampaign:Pros:Powerful Automation: Has incredibly robust automation capabilities.Segmentation: Very advanced segmentation options.CRM: Includes CRM features to manage your contacts and sales pipeline.Integrations: Integrates with a wide range of other tools.Cons:Learning curve: The platform has a steeper learning curve due to its extensive features.Pricing: Can be expensive, especially for the higher-tier plans.
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Cons:
Try Free Trials/Plans: Sign up for free trials or free plans to test the platforms firsthand.
.Limited advanced features: Compared to some other platforms, the advanced automation and segmentation options might be less robust.
Templates: The design options for emails are more limited compared to some other platforms.
Simple Automation: Very easy to use automation features.
How to Get Started:
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All-in-one platform: similar to GetResponse with email marketing, SMS marketing, chat, and CRM capabilities.
Price: Can be more expensive than Mailchimp for the same number of subscribers.
there are many email marketing platforms available, and the best one for a small business depends on its specific needs and technical expertise. Here's a breakdown of some top-rated options, including considerations for small businesses:
Key Considerations for Small Businesses When Choosing an Email Marketing Tool:
Mailchimp:
All-in-one platform: offers CRM, Sales, and Marketing tools for a business
Customer support: some users have reported issues with customer support.
Research and Compare: Evaluate the platforms based on your needs and budget.
Start Small: Begin with a simple campaign and gradually experiment with more advanced features.
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Pricing: Can become expensive as your contact list grows, especially if you need more advanced features.
ConvertKit:
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Templates: Provides a wide range of pre-designed templates to help you create visually appealing emails
Cons:
Pros:
Deliverability: Historically, some users have reported deliverability issues, although Mailchimp has made efforts to improve
Cons:
User-Friendly: Offers a user-friendly interface.
Ease of Use: Choose a platform with an intuitive interface, especially if you are not a tech expert. Consider the time investment for learning the platform.
Limited Functionality: Compared to other platforms, it might have a bit less functionality.
Recommendations:
Cons:
Transactional emails: Excellent for sending transactional emails (order confirmations, password resets) alongside marketing emails.
Pros:
Price: It is more costly than other platforms
Focus on creators: Specifically designed for bloggers, authors, course creators, and other creators.
Interface: Can feel less intuitive than Mailchimp.
Visual Automation Builder: Intuitive visual automation builder to create complex workflows easily.
Support: Look for a platform that provides good customer support through email, chat, or phone.
Interface: The interface can feel a bit clunkier compared to Mailchimp and ConvertKit.
Top-Rated Email Marketing Tools for Small Businesses
For a wide range of marketing needs and good automation features: GetResponse offers good value and a user-friendly experience.
Free plan: Offers a generous free plan for up to 2,000 contacts and 10,000 sends per month, making it a great starting point.
Focus on Newsletters: excellent for creating and managing newsletters
Affordable: competitive pricing.
Integrations: Check if the platform integrates with the other tools you use, such as your website platform, CRM, and social media accounts.
GetResponse:
Pros:
Deliverability: generally have good email deliverability rates.
Define Your Needs: What are your email marketing goals? What features do you need?
Sendinblue (Brevo):
Analyze and Optimize: Track your results and make adjustments to improve your email marketing performance.
Budget: Start with a platform that offers a free plan or a low-cost option to test the waters. Consider how your costs will scale as your subscriber list grows.
For those needing advanced automation: ActiveCampaign offers the most robust automation capabilities, but it has a learning curve.
Pros: